Scoring Rubric

Intermediate Web Design

Name: __________________    Date: ________________________ File Name: _________________

 

Standards

Points
Component

Level 1

Level 2

Level 3

Level 4

Level 5

 
 

Writing Process

 
Grammar Difficult to understand, sentence fragments, bad structure, spelling, and other errors. Many errors but consistent line of thought Easy to understand; perfect spelling; one or two grammar, syntax, or semantic problems Same as level 3 but no errors Clear, concise, well-written online content  
 

Web Page (HTML) Creation Skills

 
Programming No HTML formatting tags; text is not broken into paragraphs Text is broken into paragraphs; headings are used; no other HTML Tags Headings;Title;Tags such as, preformatted text; styles; centering; horizontal lines. lists, etc. Same as level 3 plus images and hyperlinks to related material Same as level 4 plus at least two lists, images as hyperlinks; color or background image, Frames, tables, or imagemap  
 

Web Page Layout

 
Layout & Design Layout has no structure or organization Text broken into paragraphs and sections Headings label sections and create hierarchy; some consistency Hierarchy closely follows meaning; headings and styles are consistent within pages; text, images, and links flow together Consistent format; extends the information page-to-page; easy to read; attention to different browsers and their quirks  
Use of Graphics, Sound, Animation and Video

 

No images, sound, or video, animation Images are unrelated to page/text/proposal; most images were recycled from other pages on the Internet; Images too big/small in size or resolution; Images poorly cropped or have color problems

The photographs, graphics, sounds, and/or videos are inappropriate for the content or are distracting decorations that create a busy feeling and detract from the content.

Audio and/or video files are not edited or exhibit inconsistent clarity or sound (too loud/too soft/garbled) and ineffectively enhance reflective statements. The audio and/or video files are inappropriate examples for the content. The background audio overpowers the primary audio.

No information is included concerning the size of files when providing links to images, sounds, movies, or other files.

No use of creativity or original ideas is evident that enhances the content of the Web pages in an innovative way
 

A few of the photographs, graphics, sound and/or video are inappropriate for the content and do not create interest.

A few of the audio and/or video files are edited with inconsistent clarity or sound (too loud/too soft/garbled) and ineffectively enhance reflective statements, do not create interest, and are inappropriate examples for one or more teaching standards. A few files have background audio that overpowers the primary audio.

Information is included concerning the size of a few of the files when providing links to images, sounds, movies, or other files.

Some use of creativity or original ideas is evident that enhances the content of the Web pages.

 

 

Most of the photographs, graphics, sound and/or video enhance the content and create interest.

Most of the photos, graphics, audio and/or video files are edited with only high quality shots or sound and effectively enhance the content and create interest. Background audio is kept in balance and does not overpower the primary audio.

Information is included concerning the size of most of the files when providing links to images, sounds, movies, or other files.

Most of the files show use of creativity and original ideas to enhance the content of the Web pages

 

All of the photographs, graphics, sound and/or video enhance the content and create interest.

All photos, graphics, audio and/or video files are edited with only high quality shots or sound with proper voice projection, appropriate language, and clear delivery. Background audio is kept in balance and does not overpower the primary audio.

Information is included concerning the size of the files when providing links to images, sounds, movies, or other files.

Creativity and original ideas enhance the content of the Web pages in an innovative way

 
 

Navigation

 
User Friendly One Page One page with title bar added, heading, etc. Two pages (or one page with links within page or to other resources); navigation between pages; links work Three or more pages with clear order, labeling, and navigation between pages; all links work Title page with other pages branching off, and at least four pages total; navigation path is clear and logical; all links work  
 

Marketing Your School

 
Appropriate Audience and Content Basic school statistics Basic school statistics, photos of school, activities Shows school activities, calendar of events, curriculum, etc. Creates a positive image of the school; shows what is happening in the school; gives a sense of the total school community Level 4 plus makes one feel like they would want to attend this school; shows communication with the community; community partnerships; the school is welcoming, open; curriculum is challenging; shows student achievement, etc.  
 

Work Ethic

 
SCANS Manages time to complete project or growth plan Develops quality first drafts Seeks knowledge and assistance when work level falls below an acceptable productive level  Makes multiple revisions of same task Maintains effort until desired criteria is met  
Fair Use Guidelines

 

Fair use guidelines are not followed. Non-original material is improperly cited. Sometimes fair use guidelines are followed and some non-original material uses proper citations. Most of the time fair use guidelines are followed and some non-original material uses proper citations.

 

Fair use guidelines are frequently followed and most non-original material uses proper citations Fair use guidelines are followed with proper use of citations throughout the Web page.  

Web Design for Educators - UNI Online Workshop

Readings on Authentic Assessment
Examples of Other Rubrics